DoubleTwist is at its core a free music jukebox that offers content syncing to a variety of portable devices, including the BlackBerry, the PSP, and the iPod, as well as pretty much anything that can mount in Universal Mass Storage mode. One of the main draws of the program is that it can take your iTunes library and sync it to a variety of non-iPod players, an important feature for anyone who has ditched the ubiquitous device in favor of a music phone or other MP3 player. In addition, the jukebox offers built-in support for Amazon MP3 Store purchases as well, which is in line with the company's goal to offer consumers choice when it comes to digital music management.
Certainly, DoubleTwist is a useful solution for a lot of people, especially since it incorporates automatic video transcoding for a lot of the supported devices, which is the feature that drew me to the software. However, the program is not without its pitfalls, such as the fact that the video transcoding--done during the syncing process--takes forever. Conversion speed was roughly two times the normal speed, so a 90-minute movie took 50 minutes or so to encode and transfer. Still, considering DoubleTwist offers this feature for free and integrates it so simply, we're willing to forgive the sluggishness.
Gripes aside, DoubleTwist delivers as advertised. It offers a seamless connection with iTunes and lets users easily transfer that content to non-iPod devices. It also successfully converts video to a variety of formats suitable for whatever device is connected, and the process is invisible to the user, which makes the process extremely straightforward--a lovely thing, considering the pain that is digital video formatting. Plus, it offers integrated buttons for automatically publishing photos and videos to Flickr and YouTube. And you can now use the software to find and subscribe to podcasts, which are aggregated right within the interface. Going forward, it'd be great to see a spruced-up interface, because as it stands, DoubleTwist isn't particularly inspiring in look-and-feel. But it gets the job done and it does it for free, so it's definitely worth checking out.
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